Predictably Irrational Review

Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

My review


rating: 5 of 5 stars
One of the best books I have ever read. It will drastically change how you think about marketing and how you are manipulated by unknown forces in your buying decisions. It uses a number of successful marketing campaigns and scientific studies to draw conclusions about how predictable people can be when they make decisions.

View all my reviews.

Read/Listened with Audible.com

No comments yet.

Leave a Reply