As a developer, I’m not necessarily looking to start a business that makes millions of dollars. I’m just looking to start/run a business that lets me work my own hours and live a comfortable life. This book provides some solid advice on starting and running a business by yourself or with a single partner. I think it takes what is practical from “The 4 Hour Work Week” and applies it to starting a small service or product oriented business.
I saw a lot of value from the book on things such as mailing lists and first tier marketing approaches. It also helped instill confidence that you don’t need VC funding if you just want to start and run a small business.